LIANA LUCHETTI
Creative Production
Life, On Purpose | Indigo
Editor Raj Ramnauth, photographer Hollie Fernando and many talented creatives came together to create mixed media pieces highlighting iconic Canadians like Margaret Atwood & Rupi Kaur.
Role: Co-Agency Producer
Parent Homework | SickKids x CHC
To provide families with info about the COVID-19 vaccination for children, director Jason Jeffrey and photographer Katherine Holland created content for ParentHomework.ca.
Role: Agency Producer
Awaken Autumn | Holt Renfrew
In this 3-part series, director Theo Gibson and photographer Othello Grey speak to Karena Evans, Devery Jacobs, and Ludi Lin on self-identity, community and positivity.
Role: Production Manager
Styled Sustainably | Levi's
We partnered with photographer Norman Wong and stylist Skye Kelton to bring Levi’s sustainable collection to life and how we can all do our part.
Role: Line Producer
All Good Brand Launch | P&G
To introduce a new diaper brand, director Ashley Armitage and photographer Jacqueline Ashton created beautiful portraitures of real families on film.
Role: Production Manager
Belong to Something Beautiful | Sephora
Director Kevan Funk and photographer Leeor Wild produced a visually stunning 360-campaign to celebrate diversity and inclusion.
Role: Agency Producer
Road to Rejuvenation | Lincoln
To launch the new Lincoln Corsair, photographer Kristina Dittmar captured Dani Roche on a road trip through beautiful wine country.
Role: Line Producer
Eastward Concert | Atlantic Lottery
An immersive concert celebrating the currents of Atlantic Canadian culture, with performances from Ashanti, Sonreal & others.
Role: Project Manager
Curious Business | Shopify
A 12-part series hosted by Alan Shane Lewis, exploring some of the most unique, unusual and successful businesses in the world.
Role: Account / Production Manager
The Power Lip | Sephora
To highlight Sephora’s lipstick collection, photographers Geneviève Charbonneau and Carlo Mendoza created a visually-powerful campaign.
Role: Agency Producer
HPV | VICE Tonic Talks
A live-stream panel discussion about HPV and the state of sexual health in Canada, hosted by Drunk Feminist Films‘ Amy Wood with panelist Anubha Momin.
Role: Production Designer
FLUX x VICE Moveable | Toyota
A 6-part series that explores technological innovations in mobility and how they will affect our roads, our cities and our relationship to both on VICE's Motherboard channel.
Role: Set Coordinator
SPENT x VICE Money | BMO
DIrected by Ben Addelman, this 3-piece documentary hosted by Kourosh Houshmand speaks to individuals who are either struggling or benefiting from today’s economy.
Role: Account / Project Manager
Viewing Pleasure | CAM4
An intimate look into the world of VR camming. This short documentary enters the interconnected realities of both ends, as see through the host Nancy Morski.
Role: Project Manager
Financial Literacy x VICE Money | BMO
In this snackable series, young creatives like Bambii, Jamal Burger, Mary Young and others ask our expert the kinds of financial questions that many don’t take the time to ask.
Role: Account / Project Manager
Tested | Canadian Cancer Society
In this short documentary, the host Anubha Momin uncovers the implications of cervical cancer whilst on her journey to get HPV tested.
Role: Project Manager
#AllergiesBeLike | Reactine
Animated GIFS created by Hornet were used to describe what allergies are really like, while telling Twitter followers forecasted pollen-levels.
Role: Agency Producer
Better Together | Volkswagen
A short piece to shine line on a sentimental volunteer day at Camp Oochigeas, a camp where kids affected by cancer can just be kids, to encourage those to take part & donate.
Role: Line Producer
10K Runmore | adidas
To launch the new Adidas Ultra Boost, a special event was curated that welcomed runners to participate in a 10k during the extra hour of daylight savings on Halloween night.
Role: Production Coordinator
Social Campaigns | McDonald's Canada
Creative assets were produced to entertain various calendar events and campaigns on social channels, including #FryDays, Summer Drink Days and special occasions.
Role: Agency Producer
Life Made Delicious | General Mills
Recipes, tips and mouth-watering photography curated by the Hot Plate were produced monthly to populate the food-driven inspiration website.
Role: Agency Producer
Rebrand Collateral | Sonnet
To launch Sonnet into the world, digitally and through print, illustrator Jean Jullien teamed up to create vibrant custom digital & print work for the brand.
Role: Associate Producer
Warm Treats | KitchenAid
A beautiful microsite, custom recipes and accompanying photography by Anthony Cheung were curated in partnership with Canadian Tire.
Role: Agency Producer
Website Refreshes | McDonald's Canada
Executed consistent digital launches, through both website and banners, showcasing new products and offerings including McHappy Day, Monopoly and product launches.
Role: Production Coordinator