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Breakfast McWraps | McDonald’s

  • Project: McDonald’s Breakfast McWraps
  • Summary: Digital campaign for the launch of McDonald’s Breakfast McWrap products. This promotional page particularly stands out because it housed 2 interactive game that users could play and determine their ‘sleeping diagnosis’. Had multiple levels and difficulty increased as users moved forward which is made it super fun and unique.
  • Platform: Digital (Promotional Page, Social and Interactive Games)
  • Role: Producer
  • Credits:
    • Developer: William Lee
    • Art Director: Vanessa Heber
    • Copywriter: Victoria Sturgess
    • Creative Director: Matt Rogers

http://www.mcdonalds.ca/ca/en/promotions/breakfastmcwraps.html