Naughty Neon | Dentyne

  • Project: Dentyne’s Naughty Neo
  • Summary: Created a handful of animated GIFs that had double messaging to show how seductive Dentyne Rush can make you, using a neon sign typeface to make innocent video Facebook posts Rush-level naughty. The clever copy was revealed with fun animations.
  • Platform: Social (Facebook and Twitter)
  • Role: Producer
  • Credits:
    • Art Director: Jake Bundock
    • Copywriter: Simon Rogers
    • Creative Director: Diego Bertagni