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#RunMore 10K Run | adidas

  • Project: adidas #RunMore 10K
  • Summary: An integrated team worked so tirelessly to create an above and beyond experience for runners on Oct 31st, daylight saving time that gives an extra hour back. That hour was dedicated to a 10K run at Ontario’s Lakeshore route. The campaign contains all elements from digital banners, social posts, wild postings, custom tattoos and bibs, adidas pre-race packages and so much more!
  • Platform: Event (Digital, Print, Broadcast, Merch)
  • Role: Associate Producer
  • Credits:
    • Lead Producer: Lorrie Zwer
    • Lead Account: Susan Charles
    • Copywriter: Frank Macera
    • Creative Director: Diego Bertagni
  • Awards:
    • 2016 Canadian Marketing Association: Direct – Consumer Good General
    • 2016 Canadian Marketing Association: Promotion – Consumer Good General
    • 2016 Canadian Marketing Association: Advertising Retail
    • 2016 Canadian Marketing Association: Direct Retail
    • 2016 Canadian Marketing Association: Integrated Retail
    • 2016 Applied Arts: Online Campaign

Racing at 1:00 a.m.: The Adidas Runmore 10K experience